Seller's Guide

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Why Work With Us?

Sometimes, when you add two things together, you get something far greater than the sum of its parts. Such is the case with the partnership of Uwe Maercz and Sonali Sethna. Uwe and Sonali have consistently been rated as top producers, not only locally but nationwide, reflecting their exceptional expertise and familiarity with the Pleasanton & Tri-Valley markets and their ability to translate that knowledge into concrete results. What truly sets them apart is their unparalleled passion for what they do and the incomparable richness of character they bring to the table.

Uwe and Sonali have closed over $800M+ million dollars in residential and commercial real estate, ranking in the top 1% nationwide. They are one of the top teams in the trivalley area, have won NorCal awards, have over 47 years, sold over 300 transactions in the prestigous and gated Ruby Hill golf course community, and are proud to say that a majority of their business originates from referrals and repeat clients - the biggest compliment a real estate broker can receive.

The Proof is in Our Numbers

These numbers depict not only the trajectory of our business, but the expertise, dedication and commitment that you will receive.

Top 1%

Nationwide & NorCal

350+

Transactions listed and sold in Ruby Hill

47+

Years of experience

800M+

In successful real estate closing

103%

List vs. sale price

 

Get to Know Your Team

Uwe Maercz

Trusted Senior Executive

Uwe is a full service real estate broker serving the TriValley area since 2003. He has lived in four different countries and speaks five different languages, making him an invaluable asset to this diverse community. His business accolades include an extensive accounting and management consulting background, which put him in a position to serve his clients from a holistic point of view. His in-depth knowledge of the Silicon Valley industry, as well as his international network, allow him to help his clients in the complex world of real estate–buying and selling resale properties to developing vacant lots and vineyard estates into custom homes and assessing commercial real estate.

Sonali Sethna

Realtor®

A consistent Top Producer in Pleasanton since 1999, Sonali has over 30 years of experience serving clients in both resale and new home sales. Although she has been recognized nationally for her sales achievements and dedication to the industry, she judges her success through the satisfaction of her clients. With 95% of her business originating from referrals and repeat business, Sonali has closed over hundreds of millions of dollars in residential real estate and ranks in the top 1% of the nation’s realtors.

Having lived in the area since 1995, her vast knowledge about schools, shopping, hospitals, transportation, community activities, interior design, and remodeling is a tremendous resource to her clients. Her extensive experience with diverse and dynamic market conditions gives her an expert’s perspective on property values, which, coupled with her powerful negotiating skills, make her a tour de force.

Selling Process

What to Expect

As your trusted advisor, I’ll be there to guide you throughout the home selling
process to ensure that your experience is as seamless and stress-free as possible.


Complete listing paperwork


Prepare your property for market 


Pre-market and promote your property to Compass agents


Develop and execute our marketing strategy and media plan

 


List property online

 

 
Show property and follow-up with leads
 
Monitor the market, provide updates and assess strategy


Review offers and negotiate the optimal contract


Schedule closing and work through contract terms


Close on the property and assist with post closing questions

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Launching Your Listing

Pre-Market
∙ Home Preparation
∙ Photography
∙ Pricing
∙ Pre-List Marketing
∙ Leveraging Our Exclusive Agent Network

On-Market
∙ Media Plan
∙ Open Houses
∙ Assessing Our Strategy and Monitoring the Market

Everyone Gets a First Impression...
Compass Gets Billions

Getting Your Home Ready to Sell

Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers.

The National Association of Realtors® estimates a:

80%

Return on investment for minor kitchen upgrades*

Before

After | Kitchen Upgrades


106%

Return on investment for new wood floors*

Before

After | New Wood Flooring

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Prepare Your Home

Go for Bright
Open the drapes, pull up the shades and let the natural light in. Also, day or night, turn on all lights inside the home.

Make Space and Depersonalize

Remove clutter and knick-knacks by organizing and putting things away. Remove all but a couple family photos.

Deep Clean and Keep it Clean

Dust, vacuum, clean carpets, kitchen (even the refrigerator), bathrooms, bedrooms, windows, etc.

Declutter and Organize

Pick things up throughout your home, closets and garage. Pack up what you don’t need and donate anything you no longer want (prior to professional photos.)

Spruce Up and Stage

Add some fresh flowers or a nice table setting, include new towels (white is always good), add nice decorative pillows or throws and change comforters/bedding if necessary.

Repair

Touch up or fix any walls, baseboards, doors, or broken tiles.

Clear the Air

Neutralize all odors in the home especially from smoking or any pets.

Create Curb Appeal

Add some flowers and clean the yard. Trim plants and trees, fertilize and water the lawn.

No One Does Virtual Marketing Like Us

We have unparalleled technology to market the sale of your home virtually through evolving times.

The Power of Photography

Beautiful photography is one of the most powerful tools for selling your home. Compass uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

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Engaging Open Houses

Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.

59%
Of homebuyers attend an open house during the home shopping process*

45%
Percentage of virtual open houses since the virtual open house tool launch* 

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Assessing Our Strategy and Monitoring the Market

Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.

Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

Insights
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.

Recent Seller Success

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Our History Of Excellence

“If you want to sell your home for top dollar, turn to Uwe for help. He helped sell our home in Ruby Hill in record time for a price we had only dreamt of. We interviewed a few realtors before choosing Uwe, but his energized and well informed presence in Ruby Hill and the high-end market made our decision easy. Based on his guidance and the help of his experienced team, we made some minor changes to prepare our home for sale, but timed it perfectly with the market. Before we knew it, we had a fantastic offer on the table which exceeded our expectations. We’ll be calling Uwe next time we need to do anything real estate related. We highly recommend him and his experienced team - we couldn’t have asked for more!”
“Uwe listed our house in a soft market for $1.6 million in the Livermore valley. B of A appraised the house at $1.2 which was absurd given the property. Uwe was able to bring a buyer in a couple of months with an offer of $1.75 after we turned down other offers. Our 4,130 Sq Ft house is now part of a winery and the new owners are very happy. Uwe did a great job of marketing the property and identifying the right market.”
“Uwe was very patient while we were looking for houses in the Tri-valley area. He listened to our needs and requests and offered a good variety of choices. Once he found the perfect house for us, he guided us through the maze of paperwork and loan processes. He was very professional but personable and made sure we found what we wanted.”
“Sonali and Uwe represented us in our recent purchase of a single-family home in Pleasanton. We were extremely impressed with their expertise, professionalism, and responsiveness. They are the type of ‘go-getters’ you need in this market to get a deal done. We would highly recommend them to others.”
“Sonali and Uwe were very proactive in highlighting interesting properties based on our criteria and ultimately finding us our house. They supported us at key moments during the contingency process and gave objective input. Post closing, Sonali has remained available to make sure things go smoothly until our move. Having dealt with many slippery or clueless agents in the past, it was nice to work with friendly professionals.”
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Our Promise to You 

Uwe and Sonali are proven real estate experts specializing in the Tri-Valley area and Greater Bay Area overall. World-class service and a passion for the business makes this duo unstoppable.

Mission Statement

World-Class Service and a Passion for Real Estate
  • Our Mission is to guide you throughout the home buying and selling process to ensure that your experience is as seamless and stress-free as possible.
  • Our 47+ years of experience allow US to understand what it takes to buy or sell your home!
  • We are committed to providing the highest level of quality service to all of our clients!

Work With Us

Uwe and Sonali are proven real estate experts specializing in the Tri-Valley area. High-class service and a passion for the business makes this duo unstoppable.
Contact Us